Coffee, viral marketing and social media

Earlier this week I was involved in a Jaiku thread on free coffee.

And yesterday this campaign caught my attention. Perhaps it doesn't solve Annika's need for "instant" coffee, but anyway.

I guess I fit the target audience. And as social media, viral marketing and free coffee sounds like an interesting combination I of course signed up for the beta. And got accepted into the test. Hooray.

And now I am blogging about it, probably together with some of the other bloggers that signed up. Obviously the campaign works ;-)

Looking around a bit it seems like the initial seed was placed the 26th. In three places, including a Java forum, of course...

I am a bit surprised that they didn't use other Social Networks. But looking at this site which appears to be run by the seeder you find:

1. The seeder runs one of the seed sites.


2. He doesn't like MySpace or Facebook.

And it seems like this PR agency is behind the campaign.

Now I have two questions while waiting for my coffee:

• When was the alpha test?


• Will they ship to Sweden? I looked hard, but couldn't find any limitation. But perhaps they understimated the global reach of todays media?

I'll be back with an update and review of the coffee eventually. Until then I'll continue with the free coffee served at my workspace...